It turns out geography is still a thing.
Recently, Whittl, a Chicago-based company raised a $3.3 million Series A round of capital. The new monetary event follows a $1.3 million seed round that took place around two years ago.
If you can’t see the irony, you haven’t lived outside of the Valley in some time. Given the generic chop of both Clinkle and Secret, it’s hard to keep in mind that not every company is desperate to raise ahead of its product, execution and plans. Whittl, as its co-founder Mike Zivin told TechCrunch on a phone call, has focused on its unit economics, and, to repeat myself, proving its model. Mali . So the cost to build the firm so far is less than you might have anticipated.
Whittl connects consumers to local businesses. Its mobile app wants to help you find services like haircuts, and so forth. According to Zivin, the company was initially focused on providing price lists for a variety of local services, but its customers wanted the firm to complete the wheel and allow them to book appointments from the app. The company subsequently built out the functionality.