Exclusive: Waze partners with SpotHero

SpotHero is integrating Waze, a navigation app owned by Google, into its app, Kia Kokalitcheva reports. Waze will navigate SpotHero’s customers to their pre-booked parking spots.

Why it matters: Americans spend 17 hours per year on average searching for parking, costing them $345 per driver in wasted time, fuel and emissions, according to INRIX. Both companies say they aim to help reduce congestion by helping cars get to their destinations more efficiently.

How it works: After users find and book a parking spot in SpotHero’s app, they hit a button for directions to that lot or garage. If they’re already Waze users, the app will open on their smartphone, preset to the destination, or they’ll be prompted to download Waze if they don’t already have it. A button will also let them toggle to their reservation ticket when they reach the garage.

  • Currently there’s no button inside the Waze app that guides its users to SpotHero’s app, though it’s something both companies hinted could be in the works for the future.
  • Adam Fried, head of Waze product partnerships, told Axios the company is thinking about helping users get to their final destinations once they’ve parked their vehicles, though he declined to share more details about its plans.

The deal doesn’t have a financial component, SpotHero CEO Mark Lawrence told Axios.

Go deeper: Kia has more here

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