The makers of the popular social app for weddings, WedPics, is today launching a new app for social-photo sharing in an effort to retain customers after the big day has wrapped. The sister app, simply called “Photo,” is meant to serve as an extension or companion to the company’s flagship application, offering couples and their guests a way to continue to take and share photos related to future life events, big and small, including family gatherings, birthdays, baby showers, and more.
The idea for a second app was actually the result of user feedback, reports WedPics co-founder and CEO Justin Miller, as the company’s number one question from customers was whether or not there was a WedPics-like app for other occasions. In addition, the startup has been facing the same challenge that any of those in the weddings space also have to confront – customer churn. A few months after the wedding is over, the photos have been shared and printed, users drop off of the app. website uptime . domain check . amazon cloud