Iris Mobile adds $2.5 million to double staff

Iris Mobile just raised $2.5 million from Chicago venture funds Origin Ventures, OCA Ventures, Hyde Park Venture Partners, Hyde Park Angels and Illinois Ventures and Champaign-based Serra Ventures.

The Chicago-based software company plans to double its staff to 60 this year, said new CEO Marc Grabowski. Iris Mobile, founded by former Motorola technologists, got its start with software that helps marketers automatically tailor their mobile-messaging ads to display properly on different types of phones connected to different carriers.

Now it has added the capability to allow advertisers to gather data from users’ mobile activity, such as browsing a site or shopping inside an app, and combine it with information about shoppers’ in-store activity.

Grabowski is a Yahoo veteran who was hired last year. Co-founder Cezar Kolodziej is president. relevant domains .

Vista Acquires Automated Insights, The Startup Behind The AP’s “Robot” News Writing

Automated Insights — the Durham, North Carolina-based startup backed by the Associated Press, Samsung and Steve Case that has built technology to automatically take raw data and translate it into narratives that look like they’ve been written by a human — has been acquired by the $14 billion private equity firm Vista Equity Partners and portfolio company STATS, which focuses on sports data analysis.

Ai, as it calls itself, is probably most well known for powering content creation at investor AP, which in January said it’s producing 3,000 articles each quarter based on earnings reports and is going to ramp up its work with the company. When Anthony wrote about Ai, the company claimed it was producing hundreds millions of pieces of content for customers that also included Yahoo and Microsoft.

Terms of the deal are not being disclosed. “We aren’t disclosing the amount, but I will say two things about the financials,” Robbie Allen, CEO and founder of Automated Insights, tells me in an email. “Our shareholders are very happy with their return, and we were already in a strong financial position.” The company raised $5.5 million in a Series B round last summer with investors including the AP, Samsung, and Steve Case. relevant domains .