Yahoo Sports has found a way to make our beloved fantasy teams seem even more important. It’s turned to a tech company in North Carolina to auto-generate personalized articles about the thousands of fantasy football teams in its leagues. how to value domain name . For the third year Yahoo has had weekly recaps for each of the thousands of matchups in its leagues. It’s the kind of effort that would be impossible if Yahoo relied on human writers.
In 2013 the Durham-based start-up with about 30 employees published 300 million articles via its content-generating platform, Wordsmith. This year Automated Insights expects to auto-generate more than 1 billion articles for clients ranging from Yahoo Sports to Edmunds.com and the Associated Press.