Time Inc named Fitocracy as one of ten NYC startups to watch in 2013

Time Inc. today unveiled its third annual list of the 10 NYC Startups to Watch for 2013. The ten ventures will be recognized at Time Inc.’s Internet Week cocktail event on Wednesday, May 22nd. Each Spring, editors from Time Inc. brands, including TIME, FORTUNE, CNNMoney.com, PEOPLE, Sports Illustrated, Entertainment Weekly, and InStyle, comb New York’s technology scene to discover the ten most promising startups of the past year. This year’s diverse list spotlights New York City-based companies with the most potential to transform areas from shopping, personal health and dating to customer service, social media, and data analysis. Past honorees that have experienced considerable success include the curated design shop Fab (2012), which now has 10 million members and is reportedly valued at $1 billion; eyewear designer and retailer Warby Parker (2011), which recently opened its first flagship retail store in New York City, and Stamped (2012), which was Marissa Mayer’s first acquisition at Yahoo! “Each year, the temperature of NYC’s start-up scene seems to get turned up another five degrees, with 2013 yielding by far the largest number and widest spectrum of companies for our judging committee to consider,” says Time Inc. Style & Entertainment Group Editor Mark Golin. “As journalists, it’s our job to bring news of the latest digital products, services and trends to our audiences. But, as a media company looking to lead in a rapidly evolving industry, Time Inc. ends up winning every bit as much as the companies that made this list by allowing ourselves to be inspired by their innovative example.” The honorees will be feted at what has become one of the flagship events of Internet Week New York. Time Inc.’s evening brings together the most buzz-worthy innovators and entrepreneurs driving New York City’s digital renaissance and prominent members of the media.